When Did Everyone Become a Cowboy? The Business of Country's Mainstream Takeover

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Apparently everybody is country now, including people who probably couldn't identify a cow without Google Lens. This week on Mike & Blaine, we're figuring out how country music went from something people proudly claimed to hate to taking over the charts, stadiums, TikTok dances, and apparently half the closets in New York.

We'll argue about whether modern country is actually country, why Luke Combs just had NFL stadiums teasing his tour, and how many cowboy hats you can sell to people who've never touched a horse.

Beyond the whiskey songs, belt buckles, and questionable line dancing, there is a serious masterclass in business strategy here. What happens when a hyper-specific niche explodes into a global movement? In this episode, we break down the core business tactics and market dynamics driving this trend.

Grab a beer, dust off the boots you bought for one wedding, and saddle up with Cash Flow Mike and Blaine Bertsch!

Watch on YouTube: https://youtu.be/0uqIq4roHGc

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Watch on YouTube: https://youtu.be/0uqIq4roHGc

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