“Wait… What Do You Actually Do?” How to Cut the Fluff & Build Business Trust

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At some point, job titles stopped making sense. This week on the Mike & Blaine Podcast, we ask a simple question that’s surprisingly hard to answer: what do you actually do? From “growth strategist” to “customer success architect” to “fractional everything,” modern work has gotten harder to explain—and significantly easier to inflate.

In this episode, we break down why job titles have become so vague, why nobody wants to sound simple anymore, and how this trend is actively damaging your business strategy. When your team uses confusing internal jargon or overly complex external titles, it creates friction in your sales process, erodes trust with prospects, and muddies your internal communication. 

If your messaging relies on a buzzword-heavy title to sound important, you are likely losing potential revenue. We discuss the strategic advantage of clarity and why the most effective leaders and high-performers are the ones who can explain their value in a single, simple sentence. Because if it takes five minutes to explain what you do… something is definitely off.

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